People

Executive Director

Email
janderson@steeltubeinstitute.org

People

Joseph Anderson is the Executive Director of the Steel Tube Institute, joining STI in April 2014 as HSS Director. In his HSS Director role, Joseph worked directly with the members of STI’s HSS Committee who represent the majority of the producers of structural steel tubing in the USA and Canada. As Executive Director, Joseph is responsible for the organization’s activities to promote the growth and competitiveness of steel pipe and tubular products throughout North America.

Before joining STI, Joseph served in various positions in his 32 years with PDM Steel Service Centers. It is in these positions where he developed his approach to marketing and sales, as well as managed long-term relationships in many commercial facets of the steel industry. His roles included Vice President of Sales and Marketing for 16 years at the company headquarters in Stockton, CA, General Manager, Outside Sales, Inside Sales and Operations Foreman at the Spanish Fork operation, where he started his career with PDM.  His prior experience also included the roles of Production Manager with Western Steel and in the planning department of Rocky Mountain Engineering, in Salt Lake City, Utah.

Joseph studied Business Management at Brigham Young University and completed the Executive Management Course through the American Management Association.  He also completed the Dale Carnegie Human Relations Course and the Dale Carnegie Sales Course.  Later in his career, Mr. Anderson also served as a member of the Marketing Committee Member of the American Institute of Steel Construction (AISC) starting in 2002 and has been a Member of Metal Service Institute through PDM Steel since 1980.

He has also been active in community and church service throughout his life, serving in community emergency evacuation planning, community blood drives, ecumenical councils and other community service efforts.

Marketing

Email
patty@teamodea.com

People

Patty founded Patricia Rioux (PR) Consulting in 2004 and re-branded the organization in 2015 into ODEA Group to better reflect her firm’s expertise and focus. A veteran marketing strategist and writer, her over 25 years of experience in both agency and client settings has generated results for organizations ranging from entrepreneurial start-ups to multi-national corporations. Never one to just make recommendations – she is at her best when translating big-picture ideas into business-driven strategy and then rolling up her sleeves and “doing” as well.

Patty has developed and implemented effective integrated strategies across public relations, interactive and social marketing (PRISM) for clients such as Steel Tube Institute, Daimler Financial, Chrysler Financial, Severstal, Motorola, National Ovarian Cancer Coalition (NOCC) and The Kennedy Center. Her love of entrepreneurism and her ability to focus on the core of a business have also impacted niche clients: start-ups, small business owners, authors, coaches and many others. She enjoys nothing more than working with clients to help them realize the power of using PRISM techniques to talk directly with their stakeholders, build brands and, most of all, drive sales.

Patty holds a Bachelors Degree from the Scripps School of Journalism at Ohio University and has completed graduate work in business administration.

Technical Advisor

Email
kim@forseconsulting.com

People

Kim has over 17 years of experience as a structural engineer, including her current position as a Structural Engineer at FORSE Consulting. Currently she offers design, consulting and other support services to architects and engineers. Prior to joining the company in 2012, Kim worked for Bentley Systems, providing technical demonstrations and product trainings for structural engineers worldwide on each of the RAM structural engineering software programs. She was a practicing engineer at Martin/Martin, Inc. in Denver for seven years managing and designing a wide variety of structures including research laboratories, sporting grandstands, recreation centers and schools. Kim is a licensed professional engineer (PE) in the state of Colorado.

As a technical advisor to the HSS Committee of The Steel Tube Institute, Kim works to educate architects and engineers on the many benefits of HSS.

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