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Executive Director

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Joseph Anderson is the Executive Director of the Steel Tube Institute, joining STI in April 2014 as HSS Director. In his HSS Director role, Joseph worked directly with the members of STI’s HSS Committee who represent the majority of the producers of structural steel tubing in the USA and Canada. As Executive Director, Joseph is responsible for the organization’s activities to promote the growth and competitiveness of steel pipe and tubular products throughout North America.

Before joining STI, Joseph served in various positions in his 32 years with PDM Steel Service Centers. It is in these positions where he developed his approach to marketing and sales, as well as managed long-term relationships in many commercial facets of the steel industry. His roles included Vice President of Sales and Marketing for 16 years at the company headquarters in Stockton, CA, General Manager, Outside Sales, Inside Sales and Operations Foreman at the Spanish Fork operation, where he started his career with PDM.  His prior experience also included the roles of Production Manager with Western Steel and in the planning department of Rocky Mountain Engineering, in Salt Lake City, Utah.

Joseph studied Business Management at Brigham Young University and completed the Executive Management Course through the American Management Association.  He also completed the Dale Carnegie Human Relations Course and the Dale Carnegie Sales Course.  Later in his career, Mr. Anderson also served as a member of the Marketing Committee Member of the American Institute of Steel Construction (AISC) starting in 2002 and has been a Member of Metal Service Institute through PDM Steel since 1980.

He has also been active in community and church service throughout his life, serving in community emergency evacuation planning, community blood drives, ecumenical councils and other community service efforts.

Director of Conduit

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Dale L. Crawford is the Director of Conduit of the Steel Tube Institute. In this position, he is responsible for the activities, strategies and programs of the Steel Tube Institute’s Conduit Section, which consists of North America’s leading steel conduit manufacturers.

Before joining STI, Dale worked for an electrical contractor, Intermountain Wind and Solar as their Director of Marketing and Business Development. He was responsible for all aspects of marketing and business development strategy. Prior to this position, Dale worked for nine years for the electrical wire manufacturer, Cerrowire, both in the Cerrowire-Utah office and at the corporate headquarters in Hartselle, Alabama. He began working for Cerrowire as a Production Supervisor, and subsequently worked as the Electrical Distribution Division’s Marketing Manager and finally as the Director of Marketing & Value Development. Dale was responsible for all marketing, PR, advertising, business development, and product development efforts for the company.

Dale graduated with a B.S. in Business Administration from Weber State University and with an MBA from Utah State University. He has also completed additional graduate courses in marketing from the University of Cincinnati and professional coursework in Business Strategy from MIT’s Sloan School of Management. Dale is a Certified LEED Green Associate (LEED GA). He received his certification from the U.S. Green Building Council.

Dale enjoys spending time with his wife and two children. He enjoys golfing, snowboarding, hiking the mountains and canyons of his home state of Utah, and working on home improvement projects.

Marketing

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Patty founded Patricia Rioux (PR) Consulting in 2004 and re-branded the organization in 2015 into ODEA Group to better reflect her firm’s expertise and focus. A veteran marketing strategist and writer, her over 25 years of experience in both agency and client settings has generated results for organizations ranging from entrepreneurial start-ups to multi-national corporations. Never one to just make recommendations – she is at her best when translating big-picture ideas into business-driven strategy and then rolling up her sleeves and “doing” as well.

Patty has developed and implemented effective integrated strategies across public relations, interactive and social marketing (PRISM) for clients such as Steel Tube Institute, Daimler Financial, Chrysler Financial, Severstal, Motorola, National Ovarian Cancer Coalition (NOCC) and The Kennedy Center. Her love of entrepreneurism and her ability to focus on the core of a business have also impacted niche clients: start-ups, small business owners, authors, coaches and many others. She enjoys nothing more than working with clients to help them realize the power of using PRISM techniques to talk directly with their stakeholders, build brands and, most of all, drive sales.

Patty holds a Bachelors Degree from the Scripps School of Journalism at Ohio University and has completed graduate work in business administration.

General Counsel

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Bill has been the outside General Counsel for the Steel Tube Institute (STI) since 2003.  He has worked with almost all the committees and task forces  within STI as well as for STI itself.  Bill has practiced law for over 40 years.  After college he served several tours of duty in the U.S. Navy, including in Vietnam.  He left the U.S. Navy and was accepted into The University of Chicago Law School in 1968.  He graduated with a J.D. degree in 1971.  Upon graduating, he began working for the Chicago based law firm of Seyfarth, Shaw, Fairweather and Geraldson (now known as Seyfarth Shaw LLP), which is a large law firm with both national and international offices..  He became a partner of that firm in 1977.  In 1994, he left the Seyfarth firm and formed a new firm in Chicago, known as Franczek Sullivan, where he practiced until 2009 when he stepped down from full time practice.

Technical Consultant

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Jeff Packer is the Bahen/Tanenbaum Professor of Civil Engineering at the University of Toronto, Canada. He graduated from the University of Adelaide, Australia in 1972, then subsequently received his Master’s degree from the University of Manchester (1975) and Ph.D. from the University of Nottingham (1978), in the U.K. Since his initial appointment at the University of Toronto in 1980, he has undertaken research, development and consulting work primarily on tubular steel structures.  Jeff has published extensively on this topic, including several co-authored CIDECT design guide books (published in four languages), another in Chinese, two design guides for the Canadian Institute of Steel Construction (CISC), and another for the American Institute of Steel Construction (AISC Design Guide 24).

He currently serves on technical committees for the American Welding Society (AWS D1), AISC, the Comité International pour le Développement et l’Étude de la Construction Tubulaire (CIDECT), the Canadian Standards Association (CSA) and the International Institute of Welding (IIW), where he recently also served on the Board of Directors (from 2004 to 2007).

Jeff is a licensed Professional Engineer in Ontario and the U.K., a Fellow of the American Society of Civil Engineers, a Fellow of the Institution of Civil Engineers (U.K.) and has served on the Editorial Boards of several journals.  Having co-founded a University of Toronto start-up company, Cast ConneX®, incorporated in Canada in 2007, he continues to serve as a Director of this venture. His recent awards include:  Kurobane Lecture Award (ISTS, 2003), American Institute of Steel Construction Special Achievement Award (2005), Houdremont Award (International Institute of Welding, 2006), a Doctor of Science degree from the University of Nottingham (2006), the Canadian Society for Civil Engineering “Excellence in Innovation in Civil Engineering Award” (CSCE, 2009 – for the cast connector concept), the Ontario Professional Engineers “Engineering Medal for Research and Development” (2010), Canadian Society for Civil Engineering“Sir Casimir Gzowski Medal (2011)”, American Society of Civil Engineers “Shortridge Hardesty Award (2012)”, and Fellowship of the Canadian Academy of Engineering (2012).

Technical Consultant

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Dick Loyd is a nationally known author of five electrical books and scores of technical magazine articles. He is a consultant specializing in the National Electrical Code and the model building codes. He serves on two NEC committees and the IEEE Power Systems Grounding Committee.

Technical Advisor

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Kim has over 17 years of experience as a structural engineer, including her current position as a Structural Engineer at FORSE Consulting.  Currently she offers design, consulting and other support services to architects and engineers. Prior to joining the company in 2012, Kim worked for Bentley Systems, providing technical demonstrations and product trainings for structural engineers worldwide on each of the RAM structural engineering software programs. She was a practicing engineer at Martin/Martin, Inc. in Denver for seven years managing and designing a wide variety of structures including research laboratories, sporting grandstands, recreation centers and schools. Kim is a licensed professional engineer (PE) in the state of Colorado.

As a technical advisor to the HSS Committee of The Steel Tube Institute, Kim works to educate architects and engineers on the many benefits of HSS.

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